media management basics

The curriculum covers marketing, sales, distribution, programming, and management for the media industry. I read one of Jim’s books on advertising media when I first got into this business over 30 years ago. After reading through these principles again today, I realize that even with all the changes in media channels, analysis tools and buying software over the years, these same principles still hold true, so I want to share them with you now. by David Arnold, September 1, 2015 At its core, successful media management is defined by how well a Project Manager (PM) is able to supervise and motivate their team and utilize available resources in a cost-effective manner. workers, conflict management, media culture, climate factors, or goal-setting in media organizations. Media Management Basics. Ah, thanks, Larry! I ran across ten principles that were shared with me many years ago by a man named Jim Surmanek, an author and veteran media professional. In general, I recommend against using USB2 for video editing unless you are editing AVCHD, DV, or H.264 files natively. Specializing in one medium, to the exclusion of … When I was testing the new Mac Pro earlier this year, I noticed that the speed of the internal SSD drive would drop by 70% when the OS suddenly needed something. So, I will look into this to see if it is still true. Whether you use Apple or Adobe, Macintosh or Windows, the basics of media management for video and audio editing remain the same: always store media on a drive separate from your boot drive. I recently got myself an iMac 27″ with Fusion Drive; an SSD 128GB of flash storage combined with a 3TB HDD. Many Macs don’t allow adding a second hard drive inside the computer, so I long ago got into the habit of saying “external hard drive,” when what I REALLY meant was a separate hard drive from the boot drive. Also, if you need to add more storage, it is easy to expand an external drive by adding more media, or replacing a smaller external drive with a larger one. I have followed these principles as I built my career and have shared them with new agency employees during their orientation time with me to help them understand my philosophy on media planning and buying in order to create a more collaborative working environment. Description: Sendible is a social media management tool built specifically for agencies with several clients. But!! This includes management roles in the media industry, entertainment industry and media related teams in other industries. I didn’t even think to check the graphics card. Far more challenging than the biggest spreadsheet, audio editing, or, even, 3D modeling. I’m of two minds about this, but mention here so that you can try it for yourself. It is the base upon which the all the areas of management should be built. Camera cards have a very specific folder structure and name. As part of my preparation, I’ve been tweaking job descriptions and going through past training materials, to prepare for her orientation. The exact number of IO operations (input/output) varies by the density of the SSD drive. I’d like to know more about how this part of media management works — the short answers I keep getting are “Use XXX software.” Maybe this could become larger a part of a media management tutorial. They also … (However, here’s an article that describes how to create a dual-partition boot disk to run two different versions of the operating system.). Managing internal expectations of the media; … Involvement with all media is a primary requisite. The general rule of thumb is that you get 120 MB/second for each hard drive in the RAID attached vis USB3 or Thunderbolt. The Fusion Drive is a single unit. WHAT IF… I FOLLOW ALL THESE SUGGESTIONS AND STILL HAVE PROBLEMS? First Online: 13 June 2015. However, you may get “dropped frame” errors. Personally, I like SSD drives to replace the boot drive, but use spinning media for all media storage. If you’re already using social media, take stock of your efforts so far. The subject of media management has been approached from media-related disciplines that are not necessarily anchored in the study of organizations such as media economics, political economy, journalism, and communications (Mierzejewska & Hollifield, 2006). Ask … Second, the SSD drive still needs to meet the needs of the OS and applications. This is the underlying reason techs recommend using specialized – but not expensive – software for the file copies. For instance, I just need to add an open or close to an existing project. Hi Larry – I’ve installed an extra 2 TB internal 7200 rpm HD to hold camera card avchd and an extra 4 TB internal 7200 rpm HD that I only put libraries, events and projects in an early 2009 Mac Pro. Can I regard the HDD as a (internal) second HDD? They’re regularly taught in universities, colleges and professional institutions such as art schools or agricultural colleges - nearly all of which have their own websites. I hope you enjoy! She has 25 years of experience, has conducted 500 trainings and has presented at three PRSA International Conferences. Have a great day! The Basics of Media Management. The problem is most likely somewhere other than your hard disk. If that’s true, then what the other software tools do is compare the two files to make sure they are bit-for-bit accurate. So, for larger projects, an SSD drive will fill up more quickly than a spinning media drive. Many are hundreds, even thousands of files that need to be loaded and managed by the boot drive. Edit smarter with Larry’s brand-new webinars, all available in our store. Although you can have multiple media programs in your computer, Windows 10 includes several options for you to use. There's no finer resource on the web. Pick one or the other. While multiple hard drives are common in Windows systems, they are becoming increasingly rare on Mac systems. A dropped frame error only affects playback, it doesn’t have any effect on the quality of your exported master file. To ensure success, Media Managers should demonstrate a wide degree of creativity and latitude with a keen interest in shaping an organization’s image and values through appropriate communication to the outside world. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Upon some searching, I stumbled across Ten Principles of Media Management written by former Stone Ward Media Director, Debra Reid. The four functions of media management 4. The term refers to the four pillars of democracy and the media is the fourth pillar and an important one at that. …and almost as important, quantity. You can’t access the SSD separate from the HDD. For this reason, render files, in fact all scratch disks, should be stored on separate hard disks. Thank you, Jim, for these principals and all the other things you have taught me through your books. Final Cut Pro X - Basic Media Management The Basics of Managing your Events and Projects Download the ePub iPad/iPhone version of this article. According to Angelo Kinicki and Brian Williams, one of the basic definitions of management is the process of planning, organizing, leading, and controlling. Planning requires administration to assess where the company is presently set, and where it would be in the future. The management of media project operations across various platforms such as Film, TV, Radio, Digital Media, and Advertising & Promotion is critical for media business success. Before you can begin putting together a game plan for social media management, you will need to consider what the best social media platforms are for your business. I don’t recommend this, but I also don’t advise against it. Debbie Wetherhead is president of Atlanta-based Wetherhead Communications, a full-service PR agency. I would like to work on a project inside Premiere Pro on two computers…. Partitioning takes a single drive and divides it into two or more logical sections. I often use the internal (boot) drive when I don’t need to playback a project. You'll be paid to use social media, which can be great if it's something you already enjoy doing. Expanding internal storage is not as easy. The reason is simple: the boot drive is busy doing everything EXCEPT playing media reliably. It’s a sound investment to go back to basics and employ proven media training strategies and techniques. Familiarity with the basics of photography, video, and design is necessary. "Social media" is a way for people to communicate and interact online. Related Articles. I know the open is OK, I know the project is OK. Any dropped frame errors will be fixed when you export. As a writer, he had been able to put in the written word my own philosophies on media planning and buying. I still have a doubt. SSD drives are really, REALLY fast. From what I’ve been told, the Finder does not do a bit-by-bit comparison of the old and new file when transferring. In addition to an in-depth understanding of media management, you’ll learn digital and media marketing skills vital to engage with the current media landscape. Also, for multicam playback, you may have better success using the internal SSD drive on the new MacPro; provided your multicam clips are short. Not a member? And this will REALLY confuse things. How should I label the folder to storage my Media files and, should I use several folders for each project or only one for all the projects? When that number is exceeded, the reliability of an SSD drive starts to deteriorate. For this reason, I always tend to think of a separate box for storage. Complete your profile(s) Among the most important social media marketing basics is the need to fill … Im Sinne der Theorie der Unternehmung ist die Allokation von Ressourcen, gemäß der strategischen Ziele des … Another reason to use the boot drive is when you are working with very small codecs, such as AVCHD. In thinking about this, though, I’ve never had this point confirmed by Apple. Thank you Larry for a better understanding of how the boot drive is used by the OS. I’ve found it’s possible to copy files with the Mac Finder, but learned that total file sizes may be slightly different because of differences between file structure and organization of Mac hard drives and non-Mac camera cards. With an ever-changing mix of new media, it’s difficult to separate the important from the gimmicky. In fact, when you partition a drive and expect the heads to access both partitions, the system slows down. Courses in Media Management. Analyze Data to Find the Perfect Quantity. Posted by hcaulder. I wonder what it’s like to transfer files to Windows machines. However, while that is easy to say, there are always tons of questions. Render files have the same playback requirements as media files. FCP doesn’t care how you name your media folder, nor whether you use one or multiple folders. For this reason, always store media to a second drive. Debra is since retired and sipping beer-margaritas poolside but her legacy lives on. FCP 7 only uses 4 GB of RAM and doesn’t use your graphics card for rendering. (For more answers to this question, see the next section.). By Ken Stone Final Cut Pro X manages media in a different manner than legacy versions of FCP. 0. Do I put the Video and Audio Capture on a different external drive? Then, when I joined Stone Ward, I had the pleasure of meeting him in person and working with him through the Chicago office of CARAT WORLDWIDE. USB2 devices tend to be very slow, though Apple improve USB2 data transfer rates (the speed which the hard drive transfers data between the hard drive and the computer) with the 10.6.4 update to Mac OS X. However, in the case of Final Cut Pro X, if you optimize these AVCHD files to ProRes, you may have playback problems, because ProRes requires much faster hard drives than AVCHD. The good news is that this is a excellent technique when you need to run two different operating systems, such as Mac and Windows, or OS X 10.9 with an earlier version OS. Read my review here: USB2 drives are fine drives, they are just slow. Still, I am not sure where to put my media content. But they have some limitations when used for media. Applications today are no longer a single file. (And this is a KEY point) Always copy the entire contents of the camera card into a folder on your hard disk. Then, import media into your editing system from the folder on your hard disk. Media management is the practice of directing and controlling media related businesses and business functions. In general, don’t mix and match Thunderbolt 1 and 2 devices. underexplored and undertheorized. Unless you are working with very high-resolution media (2K or above) either protocol is fine for editing. If you just copy the contents of the card to your hard disk, the editing software will see folders that it expects to see on a camera card, so it will just assume your entire hard disk is a camera. So, don’t use a partition on the boot drive for storing media. Walk-ins welcome. In general, project files are loaded into RAM memory, while media (including render files) should play off a separate hard disk. arrow_downward. Facebook – Facebook has nearly 2 million monthly active users who come from diverse backgrounds. There is also a nice balance of genders and age groups whe… This is perfectly fine. Required fields are marked *. (Though, on my Fusion Drive here, I will often export to the desktop because it is fast and easy, then move the file to permanent storage on a second drive. Hi Larry, thank you for this valuable article. Another reason to use the boot drive is that you don’t have any other choice. WHAT IF… I PARTITION THE BOOT DRIVE TO CREATE TWO DRIVES. The KEY is not to change the folder name once you’ve started importing media from it. You’ll enhance your numeracy and foundational data analytics skills, especially within media consumption and audiences measurement metrics. As Media Director, I often look for articles to help further my industry knowledge. Final Cut Pro X libraries can include media, so the best advice is to store libraries on a separate hard drive. Let’s start with the basics: What is social media management? On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients. But I still would keep media separate from the boot drive. This could be transferring data from RAM memory to the hard disk, loading preference files, running OS applications … whenever the OS needs something, the boot drive drops everything else to meet it. No. While you can always copy media from the internal drive to an external drive if you need to move it somewhere, by storing your media and projects on an external drive, it makes it much easier to move files from one computer to the next. Basics Social Media Management If you want to become better at Social Media Management you have to go through a complete learning cycle about this very specific topic. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises. From there an appropriate course of action is determined and implemented to attain the company’s goals … Because let’s face it, … These are programs that run whenever the OS or the foreground application isn’t busy doing something else. You only have a laptop and the project needs to be done NOW! This means that: The wild card with this is render files. Video compression, rendering, and file backups are examples of background applications. WHAT IF… I COPY MEDIA AND PROJECTS/LIBRARIES TO SEPARATE DRIVES? But aesthetics aren’t just the rule of thirds and using three-point lighting. Ultimately, Thunderbolt 1 will be replaced by Thunderbolt 2. This field is for validation purposes and should be left unchanged. So, a two-drive system provides about 240 MB/second of data. Debra had the answer. The standard suggestions start here: “In general, you should copy the card to your computer before importing it into your editing system.” And add a couple admonitions about file structure, entire folders, etc. Here’s some examples of how to maximize the data rates between three different protocols? I became doubtful because of your comment “…multiple hard drives…are becoming increasingly rare on Mac systems.” My option is to use my 1TB WD Passport by a USB 3.0 connection. Post navigation ← No Fuzzy Handcuffs. A uniform definition of the term media management does not yet exist, and "the field of media management in its present form is neither clearly defined nor cohesive." Adobe project files can be stored anywhere, while media should be stored on a separate disk. A social media manager not only knows this year’s photo-editing trends, but has a deeply-held opinion on which ones their brand is better off ignoring. I have been preparing for a new media planner/buyer to join our agency. Subscribe to Larry's FREE weekly newsletter and save 10%on your first purchase. But, in general, you should copy the card to your computer before importing it into your editing system. OWC makes a good one. Access over 1,900 on-demand video editing courses. This will be faster, more reliable, and makes sure you have have a backup of the media on your camera card. Third, unlike spinning media, SSD drives are composed of “cells” that have a fixed number of writes (recording). We often hear the term fourth estate being applied to the media. Here’s a webinar that explains this in detail:, Could you please recommend external ssd disk? HI LARRY I AM A LATECOMER TO FCP7 AND IT’S NOW APRIL 2016! The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. Media Management Courses 1. If you follow these suggestions and still have problems, its time to contact the vendor that made your computer and start trouble-shooting. Plan It is the foundation area of management. Each section acts as its own drive. The reason is simple: the boot drive is busy doing everything EXCEPT playing media reliably. See The Different Membership Tiers. And, when used as your boot drive, can make your computer fly. Media Management Dennis Herrick, M.A. C&J 376—Spring 2010 C&J Room 223 11 a.m. to 12:15 p.m. Tuesdays and Thursdays, Room 121 Office hours: 10 to 11 a.m. Tuesdays and Thursdays or by appointment. Little RockOffice: 501-375-3003225 East Markham, Suite 450, Little Rock, AR 72201, ChicagoOffice: 312-280-6943325 West Huron, Suite 600, Chicago, IL 60654, 7 Digital Marketing Trends for 2021 You’ll Want to Bet On. An SSD drive that is used as the boot drive does not deliver the same speed consistently; it can fluctuate wildly. To fully max out a Thunderbolt 1 connection, you would need a RAID with at least eight drives in it. Posted on April 16, 2014 by Larry. I want to be able to take the drives across town to another facility to share with a director who can’t come to me. Sign up for Larry’s FREE Weekly Newsletters. Premiere and FCP X both use the graphics card for rendering, not RAM or CPU (as much). Social media management includes compiling, listening, analyzing, and engaging with mentions. Media Management majors study how to lead, supervise, and motivate employees in the media industry. Many thanks for all your output over the years have been a real asset to editor friends of mine…I’m semi retired now from another part of it but know how well you are respected in the industry. And, even then, I would be cautious. Whether you use Apple or Adobe, Macintosh or Windows, the basics of media management for video and audio editing remain the same: always store media on a drive separate from your boot drive. The first priority for the boot drive – that’s the drive that has the Applications folder on it – is to meet the needs of the operating system. Managers have to plan everything from schedules to actual projects and what people will do to complete them. 4.2k Downloads; Zusammenfassung. Video editing is about the hardest thing we can do on a computer. Home › Courses › Media Management You can usually take higher education courses if you’re 18 or older. Fernando. The third priority for the boot drive are all the background applications. In other words, use the Fusion Drive as your boot drive and get a second drive for media. Media management is a … For most editing – except multicam and high-resolution media, this is plenty fast enough. Debra was my Media mentor for 8+ years at Stone Ward and has taught me everything I know about Media. The second priority for the boot drive is meeting the needs of the active (foreground) application. A second hard drive, installed inside an older Mac Pro, or inside a Windows tower, is perfectly acceptable and should provide reasonable performance for most video editing except high-resolution media or multicam editing. This module aims to develop abilities of basic techniques and skills in effective planning of media project operations and crisis management in the learners. These require very limited bandwidth, which can be easily supported by the boot drive. The problem is that media files are huge and require a significant amount of bandwidth second after second, minute after minute. A Course to Chart the Way for Future Managers and Entrepreneurs COURSE OVERVIEW: In every organization, business side of journalism, which will help … Social media management is the act of monitoring and responding to posts and discussions happening in real time across social media platforms and other social gathering places online. However, creating, executing and evaluating a … They have served me well. In general, a dropped frame error means that your hard disk is too slow to support the media playback your project requires. To fully max out a Thunderbolt 2 connection, you would need a RAID with at least sixteen drives in it. Here’s a brief overview of the different platforms and what benefits they can provide your business: 1. Plus, if an external drive needs to go into the shop, you don’t lose access to your computer. Most tutorials skip over this process and go on to talk about how NlE software can help; DITs and pros on shoots say to use special software to do this that will compare checksums. I’m working with FCPX. Your email address will not be published. It is a specialized area of communication management which deals with development, planning, functioning and brand building of media enterprises. However, in both the case of USB3 or Thunderbolt, the speed you get from the system is based upon the number of drives in the USB3 or Thunderbolt enclosure. is owned by Thalo LLC and is a part of the Thalo® family of websites. Older 50nm systems handle about 10,000 writes, while newer 25nm systems can only handle about 3,000 (source). However, new Windows versions also include the … Thank you Jorge. First, SSD drives don’t hold as much media as standard hard disks (what the techies call “spinning media,” because the silver platters inside a hard disk rotate at high speed). Die nach außen ‚sichtbare Hand‘ der Unternehmen sind das Management und der Unternehmer. The answer depends upon what software you are using. To fully max out a USB3 connection, you would need a RAID with at least five drives in it. This is a good starting This is a good starting point to the theme for postgraduate courses. Scroll to programs. Media Applications. We were definitely like-minded on this but it appears as though I had read his mind. As SSD technology continues to improve, I may change my mind on this for the future by adding an external SSD drive. As Debra so eloquently stated in her original article: “After reading through these principles again today, I realize that even with all the changes in media channels, analysis tools and buying software over the years, these same principles still hold true, so I want to share them with you now.” Below is her original article. Add to that all the temporary files an application creates while it is running and the boot drive is starting to get really busy. Except that the boot drive is way too busy working with the OS and the applications you are running. Remember to also keep all media and project files on that same external drive. This means that if one side of the partition is used for the OS and the other partition has media on it, your hard disk needs to work EXTRA hard bouncing back and forth between partitions. A social media … Making More Money for Your Newspaper and Online Media This course focuses on the main sources of revenue for print and online news media operations. Your email address will not be published. Everything on your computer needs to be working right to edit video successfully. These drives are very fast and should be suitable for most applications. Media Management. The core task of media management professionals is to build a bridge between the general theoretical disciplines of management and the … The bad news is that a hard disk has only one set of platters (the silver discs that spin) and one set of heads (the magnetic sensors that read or write the data stored on the hard disk. Management Basics. There are many good reasons to consider starting a social media management business. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites.

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